Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

Author：edited by Yoram (Jerry) Wind, Paul E. Green.
Publisher：Springer
ISBN：0387243089 (pbk.) : ; 1402075960
Publication Date：2005, c2004.
其他作者：Green, Paul E. ; Wind, Yoram.
語言：zh
出版地：New York :
Description

xiv, 346 p. ::ill. ;:24 cm.

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