The profit impact of marketing strategy project : retrospect and prospects

作者：edited by Paul W. Farris and Michael J. Moore.
ISBN：9780511488726 (ebook)
其他作者：Farris, Paul ; Moore, Michael J. ; Buzzell, Robert D.
語言：zh
內容簡介

1 online resource (xvii, 307 pages) ::digital, PDF file(s).

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