2021 學習成效
2021 學習成效
B2-3布農愛「鳳」
B2-3 Pasikau-A Project of Channel and Promotion Improvement of Bunun Tribe
團隊名稱:
個人作品
摘要
本報告依據在聯合國的永續發展指標中,預計在西元 2030 年前,使農村的生產力與小規模糧食生產者的收入增加一倍,作為動機,並在不干擾小農的前提下提出解決方案,分別從通路和行銷下手。透過設計科學研究法,找出改善目標與方法,包括:建立電商網站創造線上通路,並導入預購機制應付農產品季節性生產的問題。另外,推廣將透過成立官方line帳號作為推廣媒介,且對聊天機器人進行設定,做到能夠根據關鍵字回答顧客問題,提升對整體的滿意度。最後使用訪談和問卷等形式,確認該方案的成功。
Abstract
This report was based on the United Nations sustainable development indicators, which are expected to double the productivity of rural areas and the income of small-scale food producers by 2030, as a motivation, and also with putting forward solutions under the premise of not disturbing smallholders, starting with channel and marketing respectively as our goals. Through the design of scientific research methods, we tred to find out improvement goals and methods, including: establishing an e-commerce website to create online channels, and introducing a pre-purchase mechanism to deal with the seasonal production of agricultural products. In addition, the promotion was through the establishment of an official line account as the promotion medium, and the chat-robot was set up to be able to answer customer questions based on keywords and improve overall satisfaction. Finally, interviews and questionnaires were used to confirm the success of the program.
SDGs 永續發展目標
SDG 12: Responsible Consumption and Production