Destination branding : creating the unique destination proposition

Author：[edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
Publisher：Elsevier Butterworth-Heinemann
ISBN：0750659696 (pbk.) :
Publication Date：2004
其他作者：Morgan, Nigel. ; Pritchard, Annette. ; Pride, Roger.
版次：2nd ed.
語言：zh
出版地：Oxford ; Burlington, MA :
Description

xx, 314 p. ::ill., maps ;:24 cm.

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