Marketing due diligence : reconnecting strategy to share price

Author:Malcolm McDonald, Keith Ward, Brian D. Smith.
Publisher:Butterworth-Heinemann
ISBN:9786610752126 ; 0750683422 (paper)
Publication Date:c2007.
其他作者:McDonald, Malcolm. ; Ward, Keith ; Smith, Brian D.
版次:New ed.
語言:zh
出版地:Oxford :
Description

xv, 238 p. ;:25 cm.