The CIM handbook of stategic marketing

Author：editors: Colin Egan and Michael J. Thomas.
Publisher：Butterworth-Heinemann
ISBN：9780750626132 ; 0750626135
Publication Date：1998
其他作者：Egan, Colin. ; Thomas, Michael J.
語言：zh
出版地：Oxford :
Description

viii, 290 p. ::ill. ;:25 cm.

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