Marketing accountability : how to measure marketing effectiveness

Author：Malcolm McDonald and Peter Mouncey.
Publisher：Kogan Page
ISBN：9780749457525 (ebook) ; 9780749453862 ; 0749453869
Publication Date：2009
其他作者：McDonald, Malcolm. ; Mouncey, Peter.
語言：zh
出版地：London ; Philadelphia :
Description

viii, 293 p. ::ill.

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