Business-to-business brand management : theory, research and executive case study exercises

Author：edited by Mark S. Glynn, Arch G. Woodside.
Publisher：JAI Press
ISBN：1848556705 ; 9781848556706 ; 9781848556713 (ebook)
Publication Date：2009
其他作者：Glynn, Mark S. ; Woodside, Arch G.
語言：zh
出版地：Bingley :
Description

xi, 489 p. ::ill.

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