Contemporary thoughts on corporate branding and corporate identity management

Author：edited by T.C. Melewar and Elif Karaosmanoglu.
Publisher：Palgrave Macmillan
ISBN：9780230583221 (electronic bk.) ; 0230583229 (electronic bk.)
Publication Date：2008
其他作者：Melewar, T. C. ; Karaosmano疆glu, Elif
語言：zh
出版地：Basingstoke ; New York :
Description

1 online resource (xii, 230 p.)

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