Handbook of research on mobile marketing management

Author：[edited by] Key Pousttchi, Dietmar G. Wiedemann.
Publisher：IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
ISBN：9781605660752 (ebook) ; 1605660752 (ebook) ; 9781605660745 (hardcover) ; 1605660744 (hardcover)
Publication Date：c2010.
其他作者：Pousttchi, Key ; Wiedemann, Dietmar G.
語言：zh
出版地：Hershey, Pa. :
Description

xxxii, 548 p. ::ill. ;:29 cm.

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