Handbook of research on digital media and advertising : user generated content consumption

Author：[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
Publisher：IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
ISBN：9781605667935 (ebook) ; 1605667935 (ebook) ; 9781605667928 (hbk.) ; 1605667927 (hbk.)
Publication Date：c2010.
其他作者：Eastin, Matthew S. ; Daugherty, Terry ; Burns, Neal M.
語言：zh
出版地：Hershey, Pa. :
Description

xxvi, 742 p. ::ill. ;:29 cm.

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