Creating images and the psychology of marketing communication

Author：edited by Lynn R. Kahle & Chung-Hyun Kim.
Publisher：Lawrence Erlbaum Associates, Publishers
ISBN：9781410617392 (e-book : PDF) ; 9780805852165 (hbk.)
Publication Date：2006
其他作者：Kahle, Lynn R. ; Kim, Ch優ng-hy發n
語言：zh
出版地：Mahwah :
Description

xxxv, 405 p. ::ill. ;:24 cm.

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