Evaluating marketing actions and outcomes

Author：edited by Arch G. Woodside.
Publisher：Elsevier
ISBN：9781849502306 (electronic bk.) ; 1849502307 (electronic bk.) ; 9780762310463 (hbk.) ; 0762310464 (hbk.)
Publication Date：2003
其他作者：Woodside, Arch G.
語言：eng
出版地：Oxford :
Description

1 online resource (viii, 663 p.)

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