Research on international service marketing : a state of the art

Author：guest edited by Pieter Pauwels and Ko de Ruyter.
Publisher：Elsevier JAI
ISBN：9781849503310 (electronic bk.) ; 1849503311 (electronic bk.) ; 9780762311859 (hbk.) ; 0762311851 (hbk.)
Publication Date：2005
其他作者：Pauwels, Pieter. ; Ruyter, Ko de.
版次：1st ed.
語言：eng
出版地：Amsterdam ; Boston :
Description

1 online resource (ix, 197 p.) ::ill.

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