International marketing research : opportunities and challenges in the 21st century

Author：guest edited by Alex Rialp and Josep Rialp.
Publisher：Elsevier JAI
ISBN：9781849504584 (electronic bk.) ; 184950458X (electronic bk.) ; 0762313692 (hbk.)
Publication Date：2007
其他作者：Rialp, Alex. ; Rialp, Josep.
語言：eng
出版地：Amsterdam ; Oxford :
Description

1 online resource (xv, 426 p.) ::ill.

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