Creating and managing superior customer value

Author：edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.
Publisher：Emerald JAI
ISBN：9781848551732 (electronic bk.) ; 1848551738 (electronic bk.) ; 9781848551725 (hbk.)
Publication Date：2008
其他作者：Woodside, Arch G. ; Golfetto, Francesca. ; Gibbert, Michael.
語言：eng
出版地：[Bingley, Eng.] :
Description

1 online resource (ix, 477 p.) ::ill.

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