Handbook of brand relationships

Author：Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Publisher：M.E. Sharpe
Publication Date：c2009.
其他作者：MacInnis, Deborah J. ; Park, C. Whan. ; Priester, Joseph W.
語言：zh
出版地：Armonk, N.Y. :
Description

xxi, 424 p. ::ill. ;:27 cm.

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