Branding and sustainable competitive advantage : building virtual presence

作者:Avinash Kapoor and Chinmaya Kulshretha, editors.
出版社:IGI Global
ISBN:9781613501726 (electronic bk.) ; 9781613501719 (hbk.) ; 9781613501733 (print & perpetual access)
出版日期:2011
其他作者:Kapoor, Avinash. ; Kulshretha, Chinmaya
語言:zh
出版地:Hershey, Pa. :
內容簡介

xi, 282 p. ::ill. ;:30 cm.