Branding and sustainable competitive advantage : building virtual presence

Author：Avinash Kapoor and Chinmaya Kulshretha, editors.
Publisher：IGI Global
ISBN：9781613501726 (electronic bk.) ; 9781613501719 (hbk.) ; 9781613501733 (print & perpetual access)
Publication Date：2011
其他作者：Kapoor, Avinash. ; Kulshretha, Chinmaya
語言：zh
出版地：Hershey, Pa. :
Description

xi, 282 p. ::ill. ;:30 cm.

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