Business-to-business marketing management : strategies, cases, and solutions

Author：edited by Mark S. Glynn, Arch G. Woodside.
Publisher：Emerald
ISBN：9781780525778 (electronic bk.) ; 9781780525761
Publication Date：2012
其他作者：Glynn, Mark S. ; Woodside, Arch G.
語言：zh
出版地：Bingley, U.K. :
Description

1 online resource (xiv, 355 p.) ::ill.

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