Engaging consumers through branded entertainment and convergent media

Author：Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, editors.
ISBN：9781466683433 (ebook) ; 9781466683426
其他作者：Marti Parren?o, Jose ; Ruiz Mafe, Carla ; Scribner, Lisa
語言：zh
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PDFs (353 pages) ::illustrations.

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