The rise of marketing and market research

Author:edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
Publisher:Palgrave Macmillan
ISBN:9781137071286 (electronic bk.) ; 1137071281 (electronic bk.)
Publication Date:2012
其他作者:Berghoff, Hartmut. ; Scranton, Philip. ; Spiekermann, Uwe
語言:zh
出版地:New York, NY :
Description

1 online resource.