Dynamics of competitive advantage and consumer perception in social marketing

Author：Avinash Kapoor and Chinmaya Kulshrestha, editors.
Publisher：IGI Global
ISBN：9781466644311 (ebook) ; 9781466644304 (hbk.)
Publication Date：[2014]
其他作者：Kapoor, Avinash ; Kulshrestha, Chinmaya
語言：zh
出版地：Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
Description

1 online resource (406 pages) ::ill.

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