Consumer-brand relationships : theory and practice

Author：edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Publisher：Routledge
ISBN：9780203128794 (e-book : PDF)
Publication Date：2012
其他作者：Fournier, Susan. ; Breazeale, Michael ; Fetscherin, Marc.
語言：zh
出版地：Abingdon, Oxon ; New York :
Description

xxvi, 424 p. ::ill.

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