Marketing value metrics : a new metrics model to measure marketing effectiveness

Author：Malcolm McDonald, Peter Mouncey, Stan Maklan.
Publisher：Kogan Page Ltd.
ISBN：9.780749469e+12
Publication Date：2014
其他作者：McDonald, Malcolm. ; Mouncey, Peter. ; Maklan, Stan.
版次：Second edition.
語言：eng
出版地：London :
Description

1 online resource (328 pages)

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