The new advertising : branding, content, and consumer relationships in the data-driven social media era

作者：Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
出版社：Praeger
ISBN：9781440833434 (e-book) ; 9781440833427 (alk. paper)
出版日期：2016
其他作者：Brown, Ruth E.
語言：zh
出版地：Santa Barbara, Calif. :
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1 online resource (2 v.) ::ill.

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