The new advertising : branding, content, and consumer relationships in the data-driven social media era

Author：Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

Publisher：Praeger

ISBN：9781440833434 (e-book) ; 9781440833427 (alk. paper)

Publication Date：2016

其他作者：Brown, Ruth E.

語言：zh

出版地：Santa Barbara, Calif. :

1 online resource (2 v.) ::ill.

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