Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Author：Sumangla Rathore and Avinash Panwar, editors.
Publisher：IGI Global
ISBN：9781466694507 (ebk.) ; 9781466694491 (hbk.)
Publication Date：[2016]
其他作者：Rathore, Sumangla ; Panwar, Avinash
語言：zh
出版地：Hershey, Pennsylvania :
Description

1 online resource (339 p.) ::ill.

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